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In order to have an e-commerce site with enviable click-through and conversion rates, it is essential to determine the right digital marketing strategies. We increase your sales and grow your market share with an effective e-commerce digital marketing plan and e-commerce advertising suitable for your target audience. Whether you are a newly established e-commerce site or one of the giants of the industry, we offer you customized solutions with e-commerce advertising strategies. Let's take a more detailed look at what we can do for you within the scope of e-commerce digital marketing service to promote your e-commerce site, attract traffic to your site and increase the potential to make sales.
Featured Services within the Scope of E-Commerce Digital Marketing Consultancy
Analysis and Planning
Social Media Ads
Social Media Management
SEO
Google Ads
Analysis and Planning
In order to create a successful digital marketing strategy for your e-commerce site, an accurate analysis of the current situation must first be made. At this stage, we examine important metrics such as site traffic, visitor behavior and sales conversion rates in detail. With competitor analysis, we evaluate the digital marketing strategies and practices of other players in the sector. In the light of this information, we create a unique digital marketing plan suitable for the needs and goals of the site.
Social Media Ads
Social media has become an important medium where a large portion of today's consumers actively spend time, interact with brands and shop. At this stage, we create advertising campaigns on popular social media platforms such as Facebook, Instagram and Tiktok in order for the brand to reach the target audience in the most effective way. With target audience analysis, we identify potential customers in detail and offer them customized content and offers. Through visual and content optimization, we aim to attract users' attention and direct them to the website.
Social Media Management
Social media management in e-commerce, social media plays a critical role in building a brand's online reputation, deepening customer relationships and reaching potential customers. At this stage, we prepare a strategic social media plan for your brand, produce and share content suitable for the target audience. With platform-specific content strategies, we aim to increase your follower base, increase interaction and strengthen brand awareness. We aim to keep customer satisfaction at the highest level by responding regularly, quickly and effectively to feedback such as follower interactions, comments and messages.
SEO
E-commerce SEO is an important work that allows the site to rank organically higher in search engines. At this stage, we carry out a wide range of optimization activities from the technical structure of the site to content strategies, from keyword analysis to user experience. We aim to increase organic traffic and achieve higher conversion rates by covering all factors from the speed of the site to mobile compatibility, internal and external SEO studies. With competitor analysis, we evaluate the SEO strategies of other players in the industry and create the most effective plan for your site.
Google Ads
E-commerce advertising Google Ads, which we widely prefer, is a powerful advertising platform that allows the e-commerce site to reach the target audience directly. At this stage, we create effective and budget-friendly advertising campaigns by choosing the most appropriate keywords to promote your products or services. With both search advertising and Google Shopping ads, we increase the visibility of your brand and effectively present the products on your site to potential customers. We regularly analyze ad performance and optimize campaigns, aiming for maximum conversion rate and the best cost-per-click value.
Reporting and Measurement of Digital Marketing in E-commerce
Digital marketing for e-commerce businesses is a complex and multidimensional process. Therefore, a continuous reporting and analysis process is necessary to create and implement a successful digital marketing strategy.
Tools We Used in the Report:
- Google Analytics
- Facebook Insights
- Google Ads Dashboard
- Yandex Metrica
- SEO tracking tools (e.g. SEMrush, Ahrefs)
- Email marketing analytics tools
Main Reporting Areas
Traffic Analysis: We analyze in detail how much traffic comes from which sources, visitor demographics and user behavior.
Conversion Rates: We track and report on cart abandonment, order fulfillment and other key conversion points.
ROI and Cost Analysis: We analyze the return on investment (ROI) of different digital marketing channels.
Customer Behavior: We analyze how customers move through the purchasing process, which products they review and at which stage they abandon. Social Media Performance: We report the engagement, reach and conversion metrics of different social media channels.
As a result of monthly measurement and reporting, we review the accuracy and impact of our strategies and then restructure our strategies when necessary.
E-commerce Digital Marketing Consultancy
The world of e-commerce is a dynamic field that is constantly evolving. In this changing environment, you need strategic and effective digital marketing methods for your brand to stand out in the online market and achieve sustainable success. With our e-commerce digital marketing consultancy service, we strengthen your brand's digital presence by offering customized solutions for your brand's needs. Not only limited to advertising and promotions, we take your brand one step ahead in the digital world by offering a wide range of services from SEO to social media management, from analysis to content strategy. With our experience in e-commerce and our experienced team, we aim to increase the conversion rates of your e-commerce site, increase traffic and bring you together with the right audience.