It is possible to improve the user experience in e-commerce and increase conversions. With the introduction of the digital world into our lives, the purchasing behaviour of consumers has started to differ. Users who used to shop at local stores and markets are now more inclined to shop online with all the conveniences provided by e-commerce.
Understanding User Experience in E-Commerce is Like Understanding Emotions
Users' emotions may differ according to the platforms because the experience of a user in a local store is not the same as the experience of a user with the convenience of e-commerce. In order to direct users to shop in e-commerce in a comfortable and easy way, a mobilising motivation should be created. In order to continue the motivation process successfully, we must first understand the feelings and thoughts of the users.
Increasing E-Commerce Sales by Building Trust
1. Ödeme İşlemleri: Araştırmalara göre ödeme yapma sırasında kullanıcıların alışverişten vazgeçme oranı %67 civarında. Ödeme sayfasının basit ilerlemesi ve gereğinden uzun sürmemesi kullanıcılara iyi bir deneyim kazandıracaktır. Belirsizlik, güvensizliği ortadan kaldırır.
The presence of options such as payment at the door, online payment and the appearance of the user helps to increase trust as it creates the right to choose.
2. Keeping Customer Information Confidential: Users may experience insecurity by thinking that the information they provide will not be kept confidential. For this, collecting user information with alternative information collection tools such as forms means that users give their consent and breaks the distrust.
3. Müşterilerden Gelen Olumlu-Olumsuz Dönüşler: Ürüne veya hizmete verilen kalite puanları ve yapılan yorumlar kullanıcıların bir e-ticaret sitesinde en çok önemsediği ve araştırdığı konu olarak ön plana çıkmıştır. Kullanıcıların %80’i satın alma işlemini gerçekleştirmeden önce müşteriler tarafından yapılan olumlu yorumları okuması ve ne kadar puan aldığına bakması markaya yönelik güven oluşturma açısından önemli bir unsurdur.
4. Return and Exchange: In a brand, handling the return and exchange conditions smoothly with the right communication and informing the customer about this process increases trust.
Why Brand Credibility is Important for Understanding User Experience in E-Commerce?
As well as providing users with the right calls to action, the visuals we present to them, the colour perception in the visuals, the font and size of the text are also elements of building trust. Improving these will attract the user's attention and increase our sales with a sense of trust.
Finally, the increase in fraud and information theft today continues to raise security-related issues. Therefore, what needs to be done is to understand the situations that create distrust in users and to work for this and prevent trust from being broken.
So, are you working to increase your user experience in e-commerce? If you want to get professional help to do it, you can get detailed information about our e-commerce consultancy service.
